Anyone can tell a story, but there is something very special in being a good storyteller and copy writer. It comes from within, through life experience, a willingness to listen, to explore, be curious and to challenge and to understand how others receive, process and take action because of your words. In a world where we are exposed to so many visual proposals, it is often the words that really make us stop, think and consider. Whether through strategic brand development, a marketing campaign or even an event speech understanding the client's objectives and their audience and being able to communicate that with the right words is paramount.
There are many brilliant copy writers out there, as there are photographers, designers or coffee shops. In all we look for a quality product, that is easy for us, that offers value for money and a pleasurable experience. I would hope that my writing service offers exactly that, born out of a lived maturity, a lack of creative precious, a sense of humour and a desire to always deliver to the brief and beyond. I am fascinated by brand development, communication strategy, consumer perception and how to shift behaviours through tactical marketing campaigns, as at the end of the day whether writing a Facebook post, an event speech or a campaign we are always selling something.
Charter Strategic is built on over 30 years of strategic marketing campaigns and brand development in state government, local government and the private service sector including a number of years as a senior creative copy writer in advertising for large and boutique advertising agencies. I have had a fascinating journey across my career and in life, experiencing many people, places, events and work that have all added layers to my depth of writing with a number of significant achievements along the way.
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“During his time with the CFS, Neil contributed a highly strategic and invested approach to understanding how to shift behaviours of a complex and diverse audience. His lateral thinking, wordsmithing, and strategic marketing knowledge enable the CFS to implement some highly successful multi-media campaigns and tactical tools. The ‘More Than A Bushfire Service’ campaign is still in effective use today and his ability to create high quality outputs in a time and resource constrained environment speaks volumes of Neil’s skills”.
"I’ve loved working with Neil. He has such an art for making the mundane sparkle, and to cause that eyebrow lift as the audience hears the unexpected during a speech. As the Mayor of Ballarat, I had to deliver dozens of speeches, often with little preparation time. However, I could be confident that the speeches prepared by Neil would not only align with ‘my voice’, using familiar language, style and tone, but they’d be strategically structured, thorough and interesting (with just a peppering of wit). A clever speech writer who can align to the person delivering the words is critical in not only raising the interest of the audience, but giving the speaker confidence."
"When communication requires an effective approach, Neil is a valuable asset to call upon. He can take on complex challenges and convert them into practical, results-focused communication. Neil’s sound approach to strategy and strong rationale are key to achieving success. He is also skilled at quickly and effectively crafting language, which has helped my company on multiple occasions.”
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